EDGE lead screening enables lenders to evaluate lead purchases with rich bank transaction data, without a credentialing step.
Lenders now can save 15-20% on their marketing spend that goes straight to the bottom line.
EDGE lead screening helps lenders get the most out of their marketing dollars by filtering leads using bureau-quality data such as recently verified income, signals of potential fraud, and risk indicators including EDGE Score , the only risk assessment tool on the market powered by cash flow data, tuned by machine learning and proven against loan performance at scale.
This improved visibility into leads’ creditworthiness and ability to repay increases conversion rates, auto-approvals and overall customer acquisition costs, since purchased leads are more likely to meet eligibility criteria.
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